As today the TV business is moving to digital, it is vital for TV
channel to have the reliable tool to measure their TV program ratings.
Playwork TV Ratings system is the proven tool to measure the
popularity of the TV program. The system is well designed to support
the rating measurement of the broadcasting TV with a Set Top Box
receiver. Playwork TV Rating system exploits the power of mobile
communication as a means to deliver the channel-watching data.
The watching data is periodically sent from the set top box directly
to the central system to process the statistics data.
Playwork TV Rating System is measured in high accuracy by measuring
in a variety of dimensions, such as
- Rating of viewers of the TV channels on a daily comparison over time
- Period of watching in each TV Program on daily. (Stayed Tune)
- The numbers of reached viewing on each channel on daily
Comparing the popularity of each TV Channels in the same group.
(Comparing is under the same segment)
- Areas address of the TV viewers in each TV programs
Overall popularity of TV channels in each areas segmented by
the customers, such as in Bangkok and in the middle of the North East
- Trend of popularity on TV channels at different times